Related: How to Publish an Android App on Google Play Store: Step-by-Step Guide Testing minimum viable product (MVP) apps for free becomes another great opportunity for developers in comparison to Google Play, which charges a one-time registration fee of $25, and App Store, which charges a $99 annual developer fee. More often than not, there is no uploading fee, and they can promote your app by featuring it as an “app of the day” or providing advertising discounts to app owners.įurther, developers have more chances to rank their apps higher on alternative stores since Google Play and App Store are overcrowded. Many of them provide a discounted premium version of apps or offer other money-saving offers. So, what are the advantages of alternative stores? Let’s take a closer look. In fact, our answer takes the pros and cons into account. However, is using a third-party app store really worth it? Well, there is not just one right answer to this question. Rather, they offer different approaches and niches.įurther, it’s true that third-party app stores do pay for downloads and often provide more commercially beneficial app deals than Google Play and App Store. For example, most of Google’s and Apple’s competitors are not trying to compete with Google Play and App Store. It might appear that there are no pitfalls, but that assumption isn’t entirely true. So if you’re planning to make another app, then the choice for uploading your app to Google Play and App Store seems obvious, right? Well, yes and no. The next one in line is Apple’s App Store, with 2.2 million offered apps and 15.9 billion downloads in H1 2022. Huawei smartphones users can currently only rely on AppGallery as their preinstalled app distributor as Google Play is unavailable to them.Google Play is the leader among digital distribution services thanks to its over 55.3 billion downloads in H1 2022 and 3.5 million available applications. In 2019, Huawei was caught in the middle of the trade war between the United States and China, resulting in the limitation of some Google services on Huawei devices. The Huawei AppGallery has also saw a growth trend, with the number of downloads and updates on the platform increasing by 83 percent between 20. Among the many players, Tencent Appstore held the largest Android app store market share in China as of 2021. The Chinese app market has been growing particularly fast: As the Google Play Store is not available in the country, various Android stores have already been developed resulting in a fragmented app store landscape. As China hosts a mainly mobile-first economy, users in the county engage with an average of seven mobile apps per day, downloading approximately 50 apps on a monthly basis. The unique digital environment of China provides one of the most variegated ecosystems for app distribution. The Amazon AppStore, which launched in 2011, distributes exclusively Android apps that are mainly free to download.Īdditionally, regional differences and global dynamics have been playing a role in the creation of additional app stores and global distributors. Notably, the Amazon Appstore has been steadily increasing the number of available applications for Android users, reaching a peak of 488 thousand apps at the beginning of 2022. While Google Play and the App Store are the most prominent distribution channels for mobile apps, offering almost global coverage to a broad potential audience, alternative app stores have been holding a small but significant foothold in the market. Among the various app categories and genres driving consumer spending on the world’s first app marketplace, gaming stands out as the largest source of app revenue in the Apple App Store. Although Google has led the ranking of available apps and app downloads for several years, Apple continues to record higher mobile user spending and gross app revenue figures. The pioneering platform offered over two million apps to iOS users at the end of 2021. dollars each year from games sales and in-app payments.Īpple’s App Store is the second-largest app store worldwide. Even though the majority of Google Play Store apps are free, Google’s digital content and app platform generate double-digit revenues in billion U.S. After surpassing the one million app mark in 2013, the number of apps temporarily declined in mid-2018 before growing again and reaching a peak of 4.67 million available apps at the end of 2021. The number of apps available on Google Play has been continuously increasing since the release of the platform in 2008. In terms of content volume, Google Play is the largest app store in the world.
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